Mean Joe Greene of the Pittsburgh Steelers is considered one of the best defensive linemen ever.  He starred in this hugely popular Coke commercial.  Since then, Coca Cola and the Steelers have had a good relationship, including the Cocoa Cola Hall of Fame which honors Joe Greene and a number of other famous Steelers.

The kid gets to keep his sweaty towel.  I suppose we were all wrong about how mean Joe Greene was.