The Frito Bandito is back – with a kindler, softer approach to his earlier portrayals of stealing Frito Corn Chips, this time he’s got  free gift for kids – an eraser, of himself, that will erase anything you draw.  Wow!  Neat-o!

The Frito Bandito didn’t last much longer than this – the National Mexican-American Anti-Defamation Committee pressured Fritos to change the image of the Frito Bandito and Fritos eventually dropped the character in 1971.