Fritos Corn Chips – Frito Bandito Returns

1960s, Food, Snacks 0 892

The Frito Bandito is back – with a kindler, softer approach to his earlier portrayals of stealing Frito Corn Chips, this time he’s got free gift for kids – an eraser, of himself, that will erase anything you draw. Wow! Neat-o!

The Frito Bandito didn’t last much longer than this – the National Mexican-American Anti-Defamation Committee pressured Fritos to change the image of the Frito Bandito and Fritos eventually dropped the character in 1971.

About the author / 


Adam is an enigma, folded gently into dough, wrapped inside of cellophane, and hidden on the top shelf where he peers at passersby. He lives in Portland, OR with his wife and two dogs.

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