Fritos Corn Chips – The Frito Bandito

1960s, Food, Snacks 0 3995

Another advertisement from the 1960’s created by naive Madison Avenue execs who haven’t yet had to sit through a course on Cultural Sensitivity, this classic advertising campaign was eventually ended in part due to pressure from the Latino community and the portrayal of a sombrero-wearing Mexican charactature who steals Frito corn chips.

About the author / 


Adam is an enigma, folded gently into dough, wrapped inside of cellophane, and hidden on the top shelf where he peers at passersby. He lives in Portland, OR with his wife and two dogs.

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