Honey Smacks – Dig-em the Frog

1980s, Cereal, Food 0 626

Honey Smacks, touted for their explosion of honey taste, was sold to America’s Children in the 1980’s with the frog Dig-’em. Dig-em the frog’s voice changed over time but in this commercial had a clear, bassy tone that was probably really uninteresting to children.

I always thought it was strange that a cereal about Honey was presented with a frog at the helm. What on Earth does a frog have to do with honey? Perhaps this is a species of honey-producing frog I’m unfamiliar with.

About the author / 


Adam is an enigma, folded gently into dough, wrapped inside of cellophane, and hidden on the top shelf where he peers at passersby. He lives in Portland, OR with his wife and two dogs.

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