Classic television ad from one of the most popular ad campaigns of all time.   We’re introduced to two kids debating tasting a potentially repulsive Life cereal – “It’s supposed to be good for you”.  Well, in a world of sugar-laden cereal goodness, it must really suck then.

They give it to Mikey, their little brother who hates everything.  Despite hating everything, Mikey digs in.  “He likes it – hey Mikey!”