Life Cereal – Mikey Likes It!

1970s, Cereal, Food 0 690

Classic television ad from one of the most popular ad campaigns of all time. We’re introduced to two kids debating tasting a potentially repulsive Life cereal – “It’s supposed to be good for you”. Well, in a world of sugar-laden cereal goodness, it must really suck then.

They give it to Mikey, their little brother who hates everything. Despite hating everything, Mikey digs in. “He likes it – hey Mikey!”

About the author / 


Adam is an enigma, folded gently into dough, wrapped inside of cellophane, and hidden on the top shelf where he peers at passersby. He lives in Portland, OR with his wife and two dogs.

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