A man in some unclear location is coerced into smoking Lucky Strikes by a man of unknown relationship.
They immediately break into a demonstration to reenact the other Lucky Strike commercials. Yes, it’s a commercial about discovering the truth behind their original commercial.
He pulls out a cigarette at this man’s request and pulls the paper away revealing a thin sticky glob presumed to be their tobacco. Now we watch as they place their tobacco under a microscope where we learn it’s truly “round, firm, and fully packed” just as their other commercial said.
After a whiff of crushed tobacco, it’s enough to convince even the strongest of skeptics to start chain puffing that new pack of Lucky Strikes.