A man in some unclear location is coerced into smoking Lucky Strikes by a man of unknown relationship.

They immediately break into a demonstration to reenact the other Lucky Strike commercials.  Yes, it’s a commercial about discovering the truth behind their original commercial.

He pulls out a cigarette at this man’s request and pulls the paper away revealing a thin sticky glob presumed to be their tobacco.  Now we watch as they place their tobacco under a microscope where we learn it’s truly “round, firm, and fully packed” just as their other commercial said.

After a whiff of crushed tobacco, it’s enough to convince even the strongest of skeptics to start chain puffing that new pack of Lucky Strikes.