One of McDonald’s most creative and successful jingle campaigns was in the 1970’s for the Big Mac hamburger. The jingle is catchy, it takes a minute to consciously try to memorize, and after “challenging” the public to say this one eventually everyone knew exactly what ingredients went onto each Big Mac.
Now sing it with me!
Ahem, ahem. <Clears throat> “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a seasame seed bun“