What I always found fascinating about Pop Tarts is how they’re engineered especially to fit right into a toaster.  Even the name implies that’s where you cook it, thus, this marketing is quite good. Even Milton the Toaster even implies this in the commercial that his sole purpose for existence is the heating of these square non-perishable pastries.   He’s a loyal but worrisome fellow with fears of rejection that he shares with our young friend who is about to go to her first sleepover.  She should bring Milton with her.