They immediately break into a demonstration to reenact the other Lucky Strike commercials.  Yes, it’s a commercial about discovering the truth behind their original commercial.

He pulls out a cigarette at this man’s request and pulls the paper away revealing a thin sticky glob presumed to be their tobacco.  Now we watch as they place their tobacco under a microscope where we learn it’s truly “round, firm, and fully packed” just as their other commercial said.

After a whiff of crushed tobacco, it’s enough to convince even the strongest of skeptics to start chain puffing that new pack of Lucky Strikes.

If you were born in the 80′s like me, you know, the time when Cigarettes have always been bad for you, seeing things like this make you gawk.  Originally presented in 1948, it shows that Big Tobacco has spared no expense and no ends to market their products on television.

We’re introduced to a cheering crowd as what appears to be a matador collects a chewed at off the ground thrown at him by a spectator.  Why on earth has this man eaten his hat?   Because Lucky Strike has produced a filtered cigarette with an excellent taste.  A disgusted / annoyed / or pleased matador tosses his hat back while our pearly toothed, hat-eating friend appears content, takes another drag of his “L.S./M.F.T”.

I’ll never understand why cigarettes are touted for their deliciousness, but this is a common theme in old cigarette ads.