Life Cereal – Mikey Likes It!

1970s, Cereal, Food 0 1214

Classic television ad from one of the most popular ad campaigns of all time. We’re introduced to two kids debating tasting a potentially repulsive Life cereal – “It’s supposed to be good for you”. Well, in a world of sugar-laden cereal goodness, it must really suck then.

They give it to Mikey, their little brother who hates everything. Despite hating everything, Mikey digs in. “He likes it – hey Mikey!”

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